Bubašpara iPhone application, client: Raiffeisen stambena štedionica, 2011.
After television, radio, posters, flyers and various useful, but customary promotional materials, we have introduced Bubašpara into the virtual world.
By the careful observation of needs and desires of Bubašpara target group, we have discovered an impressive interest and skills of children when using the technological devices of their parents. At the same time, by studying current mobile phone operating systems we have given priority - based on design and user-friendly principles - to the superior system of Apple's mobile devices and decided to embark on the adventure of designing and developing an iPhone application. Thereby we wanted to refresh the image of Bubašpara, reward its youngest customers, and those who feel that way, with free application, and provide Raiffeisen stambena štedionica with the status of the publisher of the first Croatian multimedia application for children.
This tedious process involved many hours of designing and programming, which resulted in Bubašpara application that includes Bubašpara game and many other video and audio contents. The application made its big debut at the Arena Center in the event called "Bubastična avantura" (engl. Bubastic adventure) that we organized in May. We organized a competition in Bubašpara game, a drawing corner and rides in Bubašpara plasma cars for the visitors of the event. Of course, Bubašpara herself was also there and she gladly posed with her youngest fans, and an experienced event hostess, Iva Šulentić, perfectly fitted into the whole theme.
Immediately upon arrival at the Apple Store, Bubašpara application was convincingly ranked No. 1 among children's games and reigned for nearly two weeks. Such success encouraged us to repeat the whole process and expand our game shortly.