Bubašpara Identity, client: Raiffeisen stambena štedionica, 2007.
Projects resulting from the synergy of experience and knowledge of the client and agency, with full confidence and transparent operation on both sides, inevitably become a brand and an advertising hit. Our best example of this type of product and co-operation is Bubašpara of Raiffeisen stambena štedionica.
At a time when the Raiffeisen stambena štedionica created a fertile ground for launching children's savings accounts (in 2007), that segment of the Croatian market was still in its infancy. That is why we, in collaboration with the client, decided to design and name a character that will introduce this service and indicate its usefulness and purpose to the children and parents. We wanted to create a children's friend, someone who will help them step into the adult's world one day, thanks to the amount of money saved on Bubašpara savings account. Several years and several strategically designed and implemented campaigns later, Bubašpara became synonymous with children's building savings.