Fiscalisation, client: Porezna uprava, 2013.
TAKE ACCOUNT OF YOUR RECEIPT
OR IT DOESN'T COUNT
Citizens have started taking all services financed from the state budget for granted, and completely ignore the fact that without proper filling of state treasury all citizens’ benefits can vanish over time – which may significantly lower the quality of life.
With this TVC we wanted to remind them about the fact that accumulated taxes fund large number of services, and at the same time accentuate the malpractice of those who keep the taxes to themselves.
What we offer as solution to this problem is acquiring a new habit – pick up the receipt after each purchase, or all good financed from taxes won’t count.
Con Artist (Shell-game)
In phase two of the campaign we were to inform and sensitize the nation about obligation of issuing and picking up the receipt. We’ve executed addressing the viewer/listener directly. The story was visually supported by using recognizable metaphor for cheating, an old trick, conveying info about unnecessary risk – shell game. Additionally, we pointed out the unjust situation in which citizens’ money, instead of state treasury, ends up in other peoples’ pockets.