Frizitka, an interactive business card, client: Frizerski salon ZIG ZAG, 2010.
Frizitka, a business card of Zig-Zag Hair studio, resulted from the reflection on why the user goes to this particular hair studio and what makes her/him come back and why she/he recommends this hair studio to other people. We concluded that the answer lies in an experienced and professional handling of the scissors and original hair styles as the result of cutting, coloring and shaping. We decided to transfer both advantages of the hair studio on business cards and also provide the user’s children (bur also our inner child) with the opportunity to easily play with scissors while they wait for their mums and dads at the studio.
So, we created these small "fuzzy" business cards. They were inspired by the traditional neighborhood advertising on street poles and front doors, where the phone number repeats at the bottom of A4 size paper and is designed in a way that interested passers-by can tear off and keep a piece of paper with the number.
By a similar principle, these interactive business cards transform the recipient into a skillful hairdresser. Folding the card and cutting the paper into strips, as marked out, opens up a world of endless styling possibilities for paper hairstyles. Frizitka can take on the appearance of a punk rocker, hip-hopper, baldy, Barbie doll, etc. Typical male and female colors and different "facial" expressions contribute to the effect of card personification.