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Rewards and achievements

2010 SUDNJI DAN / FIRST PRIZE in the category Direct communication category for Frizitka – an interactive business card for Zig zag Hair studio

2010 ADCC / SILVER in the category Graphic design for Frizitka – an interactive business card for Zig zag Hair studio

2009 FESTO / Silver Bell Award for outdoor advertising – ZGRAF 10 ◦ Silver Bell Award for BUBAŠPARAC radio commercial

2008 OUTWARD / The best city light poster for ZGRAF 10 ◦ The best billboard for ZGRAF 10 ◦ The best billboard for Hladno pivo, as voted by the audience

2008 PORIN / The best CD booklet design “Knjiga žalbe” (Hladno Pivo) ◦ nomination for the best CD booklet design “Na zapadu” (JINX)

2007 ZGRAF 10 / First prize for visual identity and campaign ZGRAF 10

2007 FESTO / Bronze Bell in the category Means of direct communication – for the design of the CD cover of the album “Knjiga žalbe” (Hladno pivo)

2004 OUTWARD / 3rd place for billboard “Hypersigurnost” (Hypo Alpe-Adria Bank)


Memberships

A member of HURA / Croatian Association of Advertising Agencies

A member of ADC Croatia / Art Directors Club Croatia

A member of HKKKKI / Croatian Cluster of Competitiveness of Creative & Cultural Industries (unoffic. tr.)

Gardenolo, client: Spider grupa, 2015.

Gardenolo organic tea and oil

Creating a brand from scratch truly is a challenge, the kind you do not want to miss out on, especially when
the brand in question is of the fast growing organic category that is becoming a new mainstream.
Extensive market analysis established a beautiful, yet unoccupied niche for our brand - the Mediterranean one.
In line with our client’s capacity and potential, it was decided that the product portfolio is to be based on teas
and oils with unique mixes of locally specific Mediterranean ingredients.
The brand was initially meant to target foreign markets, primarily those of Germany , Austria and Slovenia.
Positive associations to the Mediterranean have been determined by interviewing a sample of respondents
in the Croatian, and foreign markets as well.
So the foundations were laid for the brand which has the essence of the healthiest Mediterranean at his core
and whose personality, character and communication with the consumer reflect the honesty and directness
of the real Mediterranean inhabitant.

Gardenolo organic tea

Visiting drug stores and retail chains of our target markets allowed us to see for ourselves the variety of choice
of our competition to be at the point where we were to compete with it - on the shelves. We eyed their brand names,
design and tone of communication but also took the opportunity to talk to the local customers about their buying
habits before getting to work on creating our brand name.
Bearing in mind that we are creating a brand of certified organic, high quality products with the beneficial Mediterranean
ingredients of controlled origin, aimed to improve the quality of people’s lives and their environment, we searched
for a name that would reflect all this. After many suggestions and name testing on native speakers, finally we found it,
or rather, plucked it from the garden behind an indigenous Dalmatian family house, and it was - Gardenolo!
When we knew what it's called, we were supposed to establish its signature and create its logo. From the selected logo,
packaging design suggestions were derived. Designers in conjunction with illustrators built their visions of the
Gardenolo’s visual identity that was to ultimately convey the idea of a healthy, natural, high-quality brand and provide
a sense of relaxation, comfort and confidence in Gardenolo to the customer.

Gardenolo organic oil

The design chosen by the client can now be seen on Croatian shelves. It is based on the colorful, playful and modern
illustrations of ingredients. Another important visual element is the typography. Archer, modern and charming serif
typeface combined with intense and natural color illustrations, aims to convey the warmth of the Mediterranean
on the packagings. The backdrop with unobtrusive natural paper texture makes the illustration and typography
the stars of Gardenolo packaging.
While the selected design was getting perfected, the text was also getting polishedand the launch of the product planned.
None of us on the team ever drank as much tea as during those months… And then finally the day came when nothing
was left for us to do than to break the champagne bottle on the stern of our Gardenolo, wish him longevity and calm sea
and launch him on a trip around the world.

Gardenolo organic tea

Gardenolo organic oil

Gardenolo organic tea

Gardenolo organic oil

Gardenolo organic tea

Gardenolo organic oil

Gardenolo organic tea