Golf 7, client: AutoZubak, 2013.
AutoZubak is a leading company in the sale and maintenance of motor vehicles on the Croatian market, specialized in dealing Volkswagen Group cars.
Golf 7 was built on the foundations of its predecessors who have been sold around the world in as many as 29 million pieces.
Taking into consideration that we are talking about a top car dealer and one of the most popular and best-selling cars of all time, we came to the idea of referring to them as being - always on top of the charts.
In order to attract a greater number of customers on test drives in AutoZubak salons, we have further developed the musical analogy concept to best suit different means of communication. Thus we communicate Golf 7 as the ‘new release from the biggest car hitmakers’ that ‘sounds better than ever’ and a chance to try it out is 'not to be missed!'