Creative nation, client: Reiffeisenbank Austria, 2013.
Creativity is in our blood
So, RBA… No need to particularly mention that our dear homeland is in crisis (every feathery creature in the tree knows that) but we've noticed that that very crisis sparked outburst of creativity and resourcefulness in our society. If someone, for example, brakes the rearview mirror off your car in the parking lot, and you can't afford getting a new one from (un)authorised dealer, you'll probably quickly grab a hand mirror and somehow attach it to the place of the broken one. And problem solved!
Look around you, look around your house. Examples like that emerge in every step. So, to some extent, crisis brings our creative potentials to surface, but… but… (there's always a but :)… RBA has a better solution! What is it? Find out in our RBA campaign, as follows…
TV commercial Teretana, 2013
TV commercial Melodika, 2013
Print Ad - banners
Print ad - prize game
Facebook creative competition