Money whisperer, client: Raiffeisen stambena štedionica, 2012.
New campaign for Raiffeisen stambena štedionica
Raiffeisen stambena štedionica's new campaign wants to wake up sleepy clients and encourage new ones to save. In comparison with banks, RSŠ truly offers superb terms of savings and, later on, great terms of realization of bank loans.
Inspired by experts in various areas (so called “Whisperers”) we wanted to portray RSŠ as savings expert – given the excellent terms they offer, RSŠ truly is an expert. The Kuna Whisperer embodies RSŠ and helps clients to tame their finances in a way that actually changes their own consumer and saving habits.
Campaign consists of series of two TV commercials offering male and female point of view. Also, by the end of the year we will remind the clients to obtain government’s incentive funds by another TVC, also from The Kuna Whisperer series.
Director: Jovan Todorović
DOP: Sven Pepeonik
TV commercial Money whisperer - Steam, 2012
TV commercial Money whisperer - Wind, 2012